Human, modern and rooted in tradition.
Brand refresh for a legacy brand from Vietnam. The new brand identity system is created as part of the brand’s effort to expand to the international market. The tone of voice is that of quiet sophistication, with a visual language that captures the essence of the brand: human, modern and rooted in tradition.
Sleep and Happiness, Nature Made.
Brand stories that focus on the basic emotional impact of good sleep on our daily lives, as well as, the brand’s core values that are strongly rooted in nature and sustainability.
