Website Concept for a Luxury Hotel & Resort Brand
Conversational and personal, with a focus on unique, curated experiences
Design and art direction for a luxury hotel & resort brand to reflect the brand’s updated brand positioning which includes a shift towards more conversational, personal, curated and sophisticated experience.
Curating a complete resort stay experience
An added feature on the website is the ability to curate and book a full experience beyond just the typical rooms reservation.
Starting with room selections, visitor can browse through categories of experiences to include in the their booking and do a complete payment of all of their travel plans in one step.
Role: Art direction and design. Project is done as part of an internal experience design exercise to reimagine tthe browsing and booking experience. Mockups and prototypes are done in Figma and Adobe XD. All contents, including images and copy are for placeholders only and are used for illustration of concept only.