Visual identity system refresh for a Thai fast fashion brand
Looking back to the origin of the brand to move forward. Going back to basics and tidying up the visual identity to accommodate the many seasons that the brand releases each year. Part of the brand rollout is the redesign of the brand’s flagship store in Bangkok to capture the new tone of voice of the brand: raw and industrial meets clear and simple.
Return to the origin of the brand - denim
Creating focus on the origin and spirit of the brand: denim. Each flagship store is designated a “denim lab” where visitors can learn about the making of the brand’s iconic denim items and customise their own. The addition of the tagline “1980 Onwards” written across the main logo captures the spirit of the brand’s denim collection.
Regular merchandise collateral updates
Print Marketing Design and Templates
As part of the updated visual identity, we provided templates for posters, for applications such as store facade, window graphic and outdoor banners. Guidelines were also provided for cropping and applications of different types of imagery to best highlight the products.
