Corporate Forum Event Design
Innovation Forum is an annual event that showcases the latest technology in banking and finance to sponsors and other corporate leaders.
We were given the opportunity to design the look and feel of the event in 2017 and I had the opportunity to be a part of the ideation/brainstorming stage. Shown on this page are 2 different design options that I developed, one of which were chosen as the final design.
Note: Event title and lockup shown in these images is an early revision of the previous year's title. All copy is for placeholder only.
This first option is inspired by imagery of large data and the complex geometric guilloches patterns found on bank notes, as a nod to the essence of the event: banking/finance and technology.
At this point of the design, The content is still very much in flux. As such, the design we come up with need to be flexible enough to accommodate major changes, spatially and visually. We proposed a kit of very basic parts of 3d pillars and table. The large pillars serves as title walls as well as space markers to help orient visitors around the various booths.
The second option is more minimal. It focuses more on the materiality of the surfaces: all pillars and tables are treated as light boxes, the graphics are to be printed on semi porous fabric that lets the light through, creating a cool glowing effect. The circle pattern is derived from icons and shapes representing networks and connections.
Option 2 were chosen to be further refined. As the project progresses, the title of the event were also changed to Innovation Showcase. Final graphic design by Joao Miranda.
Role: Lead Graphic designer for the concept design and presentation.
Senior Architect: Dan Fouad. Graphic Designer: Joao Miranda. Project Manager: Laura Grady. Partner-in-charge: Jonathan Alger. Fabricator: Art Guild, Inc., NJ.
Work done at C&G Partners, NYC. Year: 2016.