Branding for a luxury hotel in the heart of Bangkok.

The brand concept takes its cue from the strategic location of the hotel that allows convenient access to the wide array of attractions Bangkok has to offer. The hotel serves as a connection for visitors to get from one activity and attraction to the next.

In-Room Experiences

The first round of communication rollout is the in-room set. this includes the hotel compendium. Instead of a single book or a big folder, we conceptualised a smaller folder format that contains smaller booklet for the different types of information. This format allows easier and more economical way to update information in the compendium. It is also easier for guests to find the information they need.

Sales Kit Design Development

A sales kit set of collaterals were developed as part of the hotel’s pre-launch effort. The layout and design for all sales kit items are simple and intended for easy updates and reproduction by the the hotel’s internal team. Carefully selected photographs and renderings are the the focal visual elements on these pieces.

Website Design

Part of our website design tasks is to conceptualise an overall look and feel as well as determining the selection of imagery that is to be included for the different types of information. This included collaborating with the hotel’s internal team and the appointed digital agency on the overall site map, content development and image selection.